When we talk about profitable keywords, we’re talking about whether the keyword has a history of generating sales based on the keywords past performance. The thing about keywords is that some may have a high search volume, but have a poor history of profitability; this would make those keywords useless as far as selling something is concerned. But keywords that are not so profitable may have some value in generating leads for your mailing list. These lists could possibly lead to sales over time from your subscriber base.
So when we look at all the criteria that our keywords need to meet, we start to see that it is not always going to be easy to find profitable keywords. The big question is how we find these keywords. One thing that we can do to make our search for keywords a bit easier is to go for the low hanging fruit, as they say in the industry.
What I mean by this is we don’t concentrate on single keyword terms, but rather we look for keyword phrases. Getting back to the example of magic, instead of my keyword being “magician” it might be “magic tricks”, this is being a lot more definitive about what I am selling or promoting.
If I were to use the term “buy magic tricks” now by adding the word buy into this phrase, I will have a phrase with a higher commercial intention. The fact that the keywords definition is such a long search term, lowers the possibility of competition of this phrase.
Now to sum this up, when you use a phrase like “buy magic tricks” this is often referred to as a (longtail) keyword phrase. These longtail have some distinctive characteristics. The longer your keyword phrase means a sharp drop in competition, but greater profitability for the keyword. The only bad thing about longtail terms is they always have lower search volume.
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